Running a small business often means that you have to make the most of a limited budget. A crucial part of getting people to find out about your business is to craft an interesting digital marketing strategy that will catch the eye of your potential clients.
If you know anything about marketing, you have probably heard that mixing the online and offline ways of marketing is the best approach. Inbound and outbound as well as traditional and digital marketing. The secret is knowing where your clients ” hang out”.
1- Start by listing your business on platforms such as Google My Business, Yahoo! Small Business, Bing Places for Business, and Yelp.
2-Make the most of Google analytics, this will give you an in depth understanding of your website traffic.
3-Use social media as a channel to reach your clients. Remember when posting on social media 80% of your content needs to be educational, motivational and conversational with 20% promotional. The aim here is to become the authority within your industry.
4- Make sure you use SEO optimized words in your website content. This will ensure that your clients will be more likely to find you on Google.
5- Start writing a blog at least once a month on a chosen topic. This will help greatly with your SEO as well as keep you relevant in your industry. The blog should be between 800-1000 words for maximum impact and once again don’t forget those key words. A great tool to find out which key words are trending in your Industry is a tool called Keywords everywhere, this will show you how many people are actually searching for your key words.
6- Depending on your industry, but if you have a product based business, then reaching out to influencers can have a great impact on the reach of your posts as well as your product.
7- Do you have an interesting story to tell? if so get some PR. There is a lot of power in the media and this can greatly impact your authority and credibility within your industry by getting some publicity.
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