social media campaign

3 Top Tips for a Successful Social Media Campaign

  1. Consistency


Consistency is Key. Whether it be exercising, dieting, or posting on your business’ social media channels… consistency is the most important aspect for a successful social media campaign. What do I mean by consistency? One aspect is the amount of posts uploaded to each social media channel per week. Some social media channels that are highly successful regarding engagement levels and reach are Instagram, Facebook, Twitter, YouTube and LinkedIn. SO MANY OPTIONS!

I know you are probably overwhelmed but it is important to master a couple of channels as opposed to half-heartedly utilising all channels. I know by now you are probably thinking… how many posts per week? I suggest starting with 3-5 posts a week on each channel to capture and engage your desired target audience. A problem that some businesses face when utilising their social media channels is OVERPOSTING… don’t be that page. Overposting can lead to frustration and anger from your followers which can drive them away by unfollowing the business’ page. I personally would classify over posting as 3-4 posts a day!


  1. Congruency


Congruency is King. Congruency is my second top tip for a successful social media campaign. Congruency is when all social media channels convey a similar key message or strategy to a desired target audience or following. Congruency is all about telling a similar story on all of your social media channels, from Facebook to Instagram, and all the others in between… you name it, all of them must be congruent!

The importance of having a sense of congruency amongst a social media campaign is to reduce confusion and misunderstanding from followers of your socials. Storytelling is the main purpose and aim of a social media campaign. Congruency involves presenting different parts of a story that complement each other to piece together a final key message. A variety of large organisations utilise storytelling in promotional materials such as television advertisements and social media to further engage target audiences. The target audiences like myself become heavily attached and interested in some stories told by organisations (*cough* Rhonda and Ketut from AMMI insurance *cough*).

No, but seriously… the Rhonda and Ketut campaign was highly successful in increases brand awareness due to viewers genuine interest and attachment to the love story being told about the two actors.


  1. Clarity


Kudos to Clarity. Clarity is the last top tip I have for businesses utilising social media channels to promote their products or services on offer. It is highly important to have a clear and concise social media strategy that is easy for consumers to understand. Complex and unclear social media campaigns can lead to confusion which ultimately leaves to a business’ failure.

If a customer cannot understand what is being presented to them, they are not going to purchase or enquire about your business. Clarity is all about being coherent and helping people understand a key message in a simplistic way. A clear social media campaign enables a successful outcome as target audiences have identified and understood the key messages being communicated.

mastering content marketing

Savvy Tips for Mastering Content Marketing

Social media is now one of the best ways to market yourself and your business. In the last year alone, over 336 million new users joined social media, this works out as more than 1 million people joining social media every day. So, why is it so important to master your content marketing techniques? Creating the right content is the ultimate way to reach out to your target market and identify a wider audience who may be interested in your products, services or collaboration.

Why is content so important?

You must have the right content going out onto your social media platforms so that people are learning about your company. From this, potential customers will gain an understanding of what you have to offer. As this relationship builds up over time, this person will become more and more engaged with the business and this will lead to generating more leads, brand growth and sales.

How can you tell if this relationship has built up?

If your content is doing well, you’ll see that potential customers are directly engaging with your content. This could be through something as simple as liking a post or leaving a comment. You will see the level of engagements start to develop through direct website clicks. This is definitely one of the most important engagements which demonstrate that people are showing a direct interest.

How can I choose the best content?

Mastering content marketing can be difficult at first. It’s important to ensure that you are trying new things and different styles as part of a trial and error process. There is no right or wrong approach to take with social media, but after some time, you’ll definitely come to see that some things work better than others for your brand. To generate a variety of leads, you can use different content styles. A popular one is infographics or short videos. These are a great way of communicating a message in a quick and easy way whilst avoiding long captions. On social media, people are drawn to watching a short clip or having a look at a visually appealing infographic to obtain the information they’re interested in.

When creating your content, it’s best to avoid having a ‘sales, sales, sales’ approach! However, it’s important to embed your website link or a link to blog posts in content. Regularly uploading blog content to your website not only gives you a variety of things to post about but it also gives you the opportunity to generate direct website traffic without having to give a direct call to action.

Instagram is becoming bigger and bigger. There are so many different ways that you can use this as a platform and provide a wide variety of content styles aside from posting. Instagram stories are a new thing. You can generate more leads through regularly uploading stories. In these stories, you can embed various techniques, for example, find out more about your audience by using Instagram polls. You can also promote that you will be running a live Q&A time on your Instagram story. This will generate leads from people who have a direct enquiry in an engaging way.

Make your website SEO friendly

The Importance of Renewing Website Content for SEO Purposes

If your website or business webpage is outdated and has not been tweaked or improved in a while, you should know that the SEO of your website is taking a hit. Here is why you should look renewing your website content for SEO so that it continues to perform well in SERPs.

Algorithm Updates

Search engines are constantly updating their algorithms and refreshing search indexes to provide better functionality to users. The list of results that show up when a keyword is entered is getting more and more targeted so that only relevant content is shown to a user.

As a website or business owner, you want to reach the appropriate target audience so that chances of making a sale increase. For this, you must revamp your content to make it more SEO-friendly.

Content Marketing

If you want to market your content successfully, making it SEO friendly is the only way you can do it. By revamping your website content you can ensure that you keep up-to-date with the latest trends in content marketing. Through keyword research, organic keyword placement, and the right use of meta tags, you can keep your website on the first page of search results.

The world of SEO is constantly evolving with new algorithm changes and search engines becoming smarter. Gone are the days when marketers could use black hat techniques or game the system to make any piece of content rank. Now, in the environment like it is today, if you don’t stay on top of the latest trends, you’ll most probably be left behind. You need to keep your content updated and relevant. Last but not the least, you should make use of analytics to measure and drive the most value for your content.

How to Differentiate Between Writing for Digital and Print

When was the last time you read a magazine? Did you get that nostalgic feeling because it’s something you don’t often do anymore? With the digital world evolving we can now read the same content online, for free. Even though both types of writing aim to engage and educate the reader they require different skills to execute the final result. Let’s talk about 4 important differences we should understand between writing content for print and digital.


When writing for print it is more important to follow a structure for your content. Print readers enjoy a more structured pattern when reading – introduction, main body and conclusion. When reading content that is print-based we are more likely to read word for word whereas when we read online we tend to scan and look for keywords. When creating content for digital platforms a different structural approach needs to be taken – shorter paragraphs, subheadings, bullet points and lists. This approach to structure makes it more visually appealing and allow readers to scan.


writing for print


When it comes to length online content is often a lot shorter than print. With this in mind, would you read a 10-page article online? Most people would say no. For the simple reason, that reading online can cause visual fatigue and readers can often lose interest. Statistics also show that reading on a screen can slow down reading speed by 30%. Taking this into account it is important to be able to adapt and adjust your writing style and length based on the platform you are writing for. If you want to create an online piece that is quite lengthy, it might be a good idea to break it up into sections or series.


Headlines are designed to catch your audience’s attention. When we see headlines in content for print they are generally short, eye-catching and written in large font. Print platforms often accompany their headlines with images or subheadings that add context about the written piece. When we look at headlines for online platforms we don’t often see them in a larger font and the headlines are generally longer because images are not always used to add depth and context. For online purposes, the headlines should highlight keywords and phrases to entice attention from readers and help with SEO. See more about copywriting here: Melbourne copywriter


copywriting headline

Search Engine Optimisation

One major difference between print and online content is the use of SEO. When creating online content, it is extremely important to keep SEO in mind. SEO aims to increase the visibility of your content – allowing it to reach a wider audience range. Using keywords and phrases will help increase your SEO so that when people are searching for the keywords and phrases related to your written piece, the chances of your story appearing in search engine results is higher. If the link to your piece of work is on the first page of the search results in Google – there is a greater chance of increasing traffic and views to your online destination.

Next time you create written content – whether it be online or print you now have these tips to help you adjust your writing to your choice of platform. Both platforms share the common factor of creating engaging, educational and useful content for your target audience.

content for website

Why Content Is Critical For Your Website & How To Update It

Keeping content on your website can become time-consuming, but there are so many reasons why it is so important to keep your online presence active! The online presence you create for your business is crucial as it is usually the first place visitors go when they want to find out more about you. Most people think that having a website that is functional, informative and user-friendly is all they need. Well, it’s time to turn that thought around, because there are so many benefits that come with updating your website content. I will give you some tips and tricks about how to keep your website content fresh and engaging and why it is so important to keep your online presence active.

Helps to boost SEO and traffic to your website

Do you ever visit a website and the most recent post was from 2016? The first thing that comes to mind is ‘they obviously don’t use their website anymore’, so naturally the first thing we might do is close the browser and continue to the next website. Well, let me tell you this. Keeping your content on your website active regularly will help boost your traffic and visitors to your website. Search engines scan regularly and can tell when content is being updated frequently- this gives you a higher chance of your website appearing in the top search results and increases your SEO. We all know that no one visits the second page of google.


content seo

Know your target market and audience

It’s Friday morning and you’re scrolling through social media, everyone is posting ‘Happy Friday’, ‘FriYAY’, ‘Friday Feels’ posts even if it has nothing to do with their business. I get it, we all love the weekend and it is a nice friendly post but surely there is something more relevant we can post about? Am I right? This is why the content you are posting should be fresh and engaging- straight to the point and matches with the online presence of your brand. You wouldn’t find ‘Rihanna’s top 5 beauty hacks’ on a website that posts blogs about travelling. Keep it relevant to your target market and audience.

Get creative

The content on your website doesn’t always have to be the same old thing. Change it up a bit. If you’re always posting long blogs try a shorter blog with some images for a change. This will not only make it more fun for you but makes it more fun and engaging for website visitors. Get creative and think out of the box. There are so many ways you can change up the way you present the content on your website. Instead of the usually written testimonial or customer review try one in a video format. Think about it from a visitors’ perspective- if you were a visitor to your website what would you like to see? Content that all have the same style? Or the same content presented in different, creative and engaging styles? I think most of us would choose answer 2. So go on, get creative!

video content

Contact details and services

This is a simple one that we can forget about from time to time. Make sure your email and contact numbers are always kept up to date. Also, if you have a price list, a list of services or opening hours make sure that those are always updated. Simply done!

Keeping your website content update shouldn’t be a chore when you think about the outcomes! If you follow these simple steps of keeping your online presence active, your traffic and engagement should increase over time.

How Do You Manage Multiple Social Media Accounts? Best Time Saving Tools and Strategies

Social media has become something that we cannot do without. Whether you are opening a personal or business social media account, it has become almost necessary to have not just one, but multiple accounts. This is because different platforms offer different types of features and audiences. So in order to keep up, we end up creating a couple of accounts on social media.

There are various advantages of having multiple social media accounts. For one, it helps to increase your online presence, which is very important especially for businesses because they can offer online support as well as advertise efficiently. This is why social media management is important.

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Instagram Cover

Getting Started with Instagram for Your Business

Instagram has become the best place for online marketing, and it is the biggest competition to other social media platforms like Snapchat, Twitter, and Facebook. This is why any business has a great chance of increasing its customers when they use Instagram; because social media presence allows more people to learn about your business.

Instagram has a lot of great tools that can be used to advertise. You can create a business profile which will be separate from your personal account, you can post your products in a variety of ways, and you can also collaborate with other businesses to collectively increase your following. Here are some tips that will help you to get started on Instagram for your business.

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How To Build A Personal Brand Online

Often when building a brand, we don’t invest enough time on which platform we are building our brands on. We go ahead and start developing our online brand on multiple platforms without even knowing if it will work or not.

Yes, building your brand is extremely important but so is the foundation. You want to make sure you are building in the right area and on a platform that is going to have long-term benefits. In our latest blog post, we will discuss how and where to build a personal brand online.

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The Benefits Of Doing Video Marketing For Social Media

One of the most powerful forms of marketing in 2018 is video. Video marketing communicates messages quicker than text does, it’s a platform we can watch and listen to that is often highly engaging.

If you not using video marketing as part of your social media efforts, you could be leaving a lot on the table. Think about it; your audience may share commonalities, but they consume information differently. Some may prefer articles like this one, others may prefer podcasts or videos. Therefore, using different platforms to promote and distribute content will properly communicate with your audience. In this post, we will discuss the benefits of using video as part of your social media strategy and how it can help you.

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social media tips

Social Media Tips For Small Businesses

In the process of starting a new business? Or perhaps you have a business up and running but you haven’t branched out to the many social platforms out there. We get it, there are hundreds of social media platforms out there, which one is your business fit for?

In this blog post, we will discuss vital social media tips you can start implementing today. However, you can’t rely on these tips to carry your online presence. Established social media accounts take time and effort.

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