Social media is now one of the best ways to market yourself and your business. In the last year alone, over 336 million new users joined social media, this works out as more than 1 million people joining social media every day. So, why is it so important to master your content marketing techniques? Creating the right content is the ultimate way to reach out to your target market and identify a wider audience who may be interested in your products, services or collaboration.
Why is content so important?
You must have the right content going out onto your social media platforms so that people are learning about your company. From this, potential customers will gain an understanding of what you have to offer. As this relationship builds up over time, this person will become more and more engaged with the business and this will lead to generating more leads, brand growth and sales.
How can you tell if this relationship has built up?
If your content is doing well, you’ll see that potential customers are directly engaging with your content. This could be through something as simple as liking a post or leaving a comment. You will see the level of engagements start to develop through direct website clicks. This is definitely one of the most important engagements which demonstrate that people are showing a direct interest.
How can I choose the best content?
Mastering content marketing can be difficult at first. It’s important to ensure that you are trying new things and different styles as part of a trial and error process. There is no right or wrong approach to take with social media, but after some time, you’ll definitely come to see that some things work better than others for your brand. To generate a variety of leads, you can use different content styles. A popular one is infographics or short videos. These are a great way of communicating a message in a quick and easy way whilst avoiding long captions. On social media, people are drawn to watching a short clip or having a look at a visually appealing infographic to obtain the information they’re interested in.
When creating your content, it’s best to avoid having a ‘sales, sales, sales’ approach! However, it’s important to embed your website link or a link to blog posts in content. Regularly uploading blog content to your website not only gives you a variety of things to post about but it also gives you the opportunity to generate direct website traffic without having to give a direct call to action.
Instagram is becoming bigger and bigger. There are so many different ways that you can use this as a platform and provide a wide variety of content styles aside from posting. Instagram stories are a new thing. You can generate more leads through regularly uploading stories. In these stories, you can embed various techniques, for example, find out more about your audience by using Instagram polls. You can also promote that you will be running a live Q&A time on your Instagram story. This will generate leads from people who have a direct enquiry in an engaging way.