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How to Generate Content Ideas for Social Media

Are you feeling stuck with what to post on your social media?

Keeping a creative and fresh feed for your brand can be tiring, especially if you feel uninspired.

We have a strategy that can help you to consistently produce high-quality, engaging content that serves your audience.

This strategy is simple and involves using content pillars. Content pillars are topics or ideas that are the foundation of your social media strategy. Each pillar should represent relevant topics designed for your target audience. The pillars can be used to create a variety of content such as blog posts, videos and photos. Generally, the four pillars should entertain, inspire, educate and sell.

Content pillars ensure that the content you are producing is holistic and adds value for your audience, but they also provide clarity and direction with posting relevant content.

Once you have created content pillars that are able to sell, educate, inspire and entertain, you can start generating content ideas for each pillar.

Here are some examples:

Entertain:

  • Run a contest or giveaway
  • Take advantage of trending topics

Inspire

  • Repost User Generated Content (USG)
  • Post Behind-The-Scenes content of your business

Sell

  • Share customer reviews
  • Share accomplishments of your business

Educate:

  • Answer FAQ about your industry or expertise
  • Post a question box or allow your audience to ask you questions

It is important as a brand to post a variety of content in different formats. Written content such as blog posts allow you to be more technical and detailed, whereas photos and videos allow you to be more creative.

If you are still struggling with your social media strategy or content ideas, contact Savvy Creations. As social media management specialists, we provide services that generate valuable results to ensure you are optimising your digital presence.

Social Media Monitoring and Social Media Listening. What is it and how can you use it to benefit your business?

Wouldn’t it be nice to be a fly on the wall for all the conversations happening about your business?

There are many ways that you can gain extra intel on what people are discussing in relation to your business online! Understanding how people are talking about your business in the public sphere can be immensely beneficial in advancing your business prosperously.

Social Media Monitoring

Social media monitoring is a process that includes the analysis of metrics and conversations about your brand on social media. This may include the evaluation of mentions, hashtags, competitors and industry trends for your business. Monitoring these aspects online, will allow for investigation into the messages related to your business and in turn, allowing for a rapid and appropriate response to occur, to prevent any further implications to your brand and your customer.

How do we do it?

A number of key phrases and terms are determined in relation to your business and these terms are then observed to develop a strategy that will help you access the important messages for your brand. The strategy is further developed to provide responses to messages, both positive and negative to allow for a rapid two-way communication between your business and the customer. Which in turn enhances your brand reputability and sentiment.

By failing to monitor social media, there leaves an opportunity for potential issues and crises to occur. Social media monitoring is used as a preventative strategy to avoid PR disasters and allow your customers to feel valued within the business-customer relationship.

Social Media Listening

Social listening differs from social monitoring in that it refers to the analysis of conversations about your brand on social media. This technique requires not only investigating the metrics and information that analytics present; it requires an understanding of the overall attitudes, mood and themes surrounding discussions of your brand.

Social media listening allows for stronger decisions to be made in your business. Understanding the theme of the discourse surrounding your business will assist in knowing the strengths and weaknesses of your business. For example, if there is a theme surrounding negative discussions of customer service for your business online, social media listening will allow for this to be brought to your attention and will allow for the issue to be rectified.

5 Key Benefits of Social Media Monitoring and Social Media Listening:

  1. Issue and Crisis Management

The faster an issue is brought to our attention, the quicker we are able to work towards resolving the issue and preventing it from turning into a crisis! Monitoring social media will allow for a rapid response to any concerns online and resolving the issues in a manner that remains out of the public sphere can be beneficial.

  1. Engage with Your Customers

There is nothing customers love more than feeling valued by a business they are engaging with. Social monitoring and listening allows for your business to be prepared to respond to your customers with any inquiries, issues and providing them with what they are wanting to gain from your business.

  1. Track Your Competitors

Knowing your competitors is one crucial aspect of effective business management. Being able to track and be aware of the happenings of your competitors will assist in your own learning and growth. Every business is going to make mistakes at times, however, tracking your competitors will help you to learn from their mistakes and endeavour to not make the same ones.

  1. Discover New Opportunities

You never know what will spark inspiration for your next big project. It might even be a post that someone shared on social media last week. Discovering what people are saying about your business may help you discover the next opportunity for your business.

  1. Improve Marketing and Development Decisions

Social listening allows you to further understand your target market. Understanding exactly who and where to find your potential customers is a crucial skill. Listening to the discourse on social media surrounding your brand and brand goals will assist in enhancing your marketing strategies to ensure that you are executing your business in the right places. You will also be able to discover areas for improvement and development. Customers provide valuable information on social media, so using it to your advantage is a must!

At Savvy Creations, we provide services to maintain effective management of your social presence and social discourse to enhance your communication with your consumers which will inevitably provide valuable results for your business. Social media monitoring and social media listening deliver insight into your customer base and will help grow your vision to turn it into reality.

It’s Time to Get Savvy: 6 Essential Strategies for Small Businesses on LinkedIn

LinkedIn stands apart from other social media platforms like Instagram or Facebook as it isn’t about showing off your personal life, it’s all about your professional life. LinkedIn allows users to network with other users, creating a gigantic web of connections across the entire platform for individuals and companies alike.

For individuals, this platform provides professional networking, connecting, and job searching. Alternatively, businesses can use the site for recruiting and more importantly, developing and strengthening their brand. That is, if they know how.

Often for small business, knowing how to navigate and stand out on social media platforms like LinkedIn can seem daunting, especially when they are unfamiliar to you. To steer you and your business in the right direction, we’ve come up with some of the best tips and tricks to help you wield the power of LinkedIn.

  1. Turn up the Professionalism

LinkedIn varies from most other social media platforms as it demands an air of sophistication and professionalism. This often means that small businesses must alter their usual brand content in some way to cater to the platform. This doesn’t mean you to have to turn away from your brand identity, it simply requires adopting a heightened formality in terms of language and sometimes imagery. Unfortunately, due to this fact, the convenience of auto-posting between social media platforms is strongly discouraged as the expectation and standard of content is entirely different on LinkedIn.

  1. Email Marketing

A strategy for small businesses looking to expand their clientele is to write a message to be sent to individuals that you connect with on the platform. This message should thank them for the networking opportunity and invite them to join you email marketing list through a direct link to the email signup. A feature of LinkedIn is that it lets users’ message 50 people at a time in this way which welcomes a huge amount potential business opportunity. Keep the message light, and professional.

  1. Posting Blogs or Articles

Many businesses have a website that features blog material. The benefit of this is that it enables a business to showcase their expertise and personality to possible customers. Posting some or all of this blog content to LinkedIn as well allows potential for greater exposure and display of your experience and knowledge as a business that will set you apart from competitors. This is particularly helpful if any of your content begins to gain some traction as LinkedIn will then highlight and boost the visibility of this content across the platform to relevant individuals. Obviously, this is a great tool in garnering awareness and interest in your brand.

 

  1. Employee Profiles

For small businesses, it is beneficial to have employees create profiles on LinkedIn. The reason for this is that it allows for greater exposure to your brand by creating more avenues to your company page (as long as your employees include their current occupation and company in their profile). Additionally, Forbesconducted a study that found out ‘“Employees are 70% more likely to engage with your company updates.” When your employees “like” and “share” status updates, they make them visible to their contacts.’ This domino effect can happen in various ways and shows how employees on LinkedIn can act as promotors. Another role of your employees is as brand ambassadors so ensure they have appropriate photos and a complete profile.

  1. LinkedIn Groups

Small business owners should join LinkedIn groups that are relevant to their target demographic. This is a great strategy to gain insights into audience pain points, needs and topics of interest that help in shaping and improving your marketing strategies. A perk of LinkedIn groups is that you can message members of the group that you may have built a relationship with even if you aren’t connected. The space itself may also provide the opportunity for general interaction in the form of your business giving advice in the group which builds your reputation and expands brand awareness. Overall, this feature is a great way of building relationships with potential future clients and getting your business name out there.

  1. Profile Summary

The ‘summary’ that features on your profile is vital in making an amazing impression on visitors to your page. You have 2000 characters to convey in an enticing way what exactly you do. Don’t worry about addressing the entire planet, you have a specific audience and they are the only ones who matter. Be succinct, be exciting, be personable and be unafraid to boast a little bit… be confident, not arrogant. It’s hard to know if you have got your summary right but just try to think of it as a first date, the reader is wanting to connect with you and this is your opportunity to put your best foot forward, show off your assets and try to get a second date.

Here are some examples to get you started.