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The Importance of LinkedIn

LinkedIn is the largest and leading professional digital platform around the globe. It is an ideal platform for businesses to establish connections, promote their values and products, and build lasting relationships.

It is beneficial not only for individuals but for businesses as well. Creating your business page and regularly updating it helps drive traffic to your website and social media platforms. More importantly, it allows you to attract leads and the best talents for your business.

In this day and age, the significance of LinkedIn for businesses can’t be denied. Let’s have a look at why LinkedIn is important for your business.

 

Showcasing the Brand

 

LinkedIn allows you to continuously update your business page and profile to share the vision and value of your brand. It enables you to provide the most updated and accurate information about your business to your target audience and connections.

It is a platform where you can show what your brand is, what it stands for, and what your work for. It gives your potential leads, partners, and employees a brief description of your business and how it can benefit them.

Getting Targeted Reach

LinkedIn has a community of over 757 million professionals across the world. Whoever your B2B target audience is, most of them are bound to be on this platform. Through targeting and filters parameters, you can target your campaigns better. The tools offered by LinkedIn refine the scope of your message to an unparalleled capacity.

Networking Opportunities

LinkedIn allows your business to connect with potential clients, businesses, employees easily. This platform is an excellent networking tool that enables you to receive and give introductions to others and enhance your business.

Using first, second, and third connections, LinkedIn has made it easier to research businesses and prospects and build lasting relationships that would allow your business to grow.

Content Versatility

The content marketing strategies today require multiple types of materials, from videos and infographics to articles and blogs. Paid and organic reach both play a vital role and both can be easily incorporated in different styles on LinkedIn.

Visual content marketing has become even more integral for social engagement and B2B video has become a major opportunity for businesses on LinkedIn. It is crucial to share multiple types of content on LinkedIn to stay ahead of your game.

Finding New Talent

One of the best ways LinkedIn can be significant for businesses is to identify and recruit the best talent for the company. This platform is a great source to find the right potential candidates through suggested connections and advanced search tools.

People trust those companies more that are on LinkedIn and it is typically the first place candidates go to look for potential jobs and to find out more about the company before they apply. Your business can check out profiles or potential candidates, find their connections, their work history, and reach out to them.

Gaining Visibility and Attracting Users

The concept of content creation is gaining visibility for your business and attracting your target market to your brand. LinkedIn allows your business to stay active on the platform and provide relevant information to your target audience. This helps in establishing your business as a leader in your industry.

It allows prospective clients and businesses to find you, particularly if you regularly provide helpful content and discuss relevant subjects on the platform. The company page on LinkedIn is an integral factor in gaining more visibility as it can help you appear at the top of searches.

Staying Updated About Industry Trends and Innovations

LinkedIn was created to be a professional and business networking platform, making it ansy to stay on top of industry and business news. You can get all the updates on your homepage, including the latest news and activities of the professionals and businesses you are connected to.

Similarly, it also gives your business a way to share the latest updates, new products, services or projects, and any other content you want to share with your connections.

Building Relationships

Content marketing strategy focuses on long-term results. Of course, implementing one-off campaigns and ads can add value to your business. But there is nothing compared to the significance of establishing strong and authentic professional relationships. LinkedIn offers the perfect platform for that.

It gives you an opportunity to build relationships with business leaders, influencers, peers, and prospects from all over the world. You can stay connected with them by following their activities, sharing useful content, and reaching out if you have a business proposal.

Highlighting Accomplishments

Another major way of building trust among your target audience, including other businesses, clients, and potential employees, is to highlight the achievements of your business on LinkedIn. Include ways your business has benefited business partnerships, clients, and employees in the past to show your commitment and dedication.

It helps in giving your target audience an overview of what your business has to offer and how collaboration with your business can benefit them.

Finding Leads

Everyone has gone digital in today’s world and LinkedIn is one of the leading professional digital platforms that allow you to find your next lead quickly. People who are on LinkedIn are posting about jobs, trying to find jobs, looking for business assistance, researching businesses to collaborate with, and so much more.

It is a perfect way for your business to attract potential clients by researching your target audience and promoting your content and businesses to them. LinkedIn gives you all the tools and information you need to find and convert leads.

 

Technology is continuously changing, and as a result, so is the way businesses market and establish brand awareness. While there has been an increase in social media platforms where you can interact with and attract customers directly, LinkedIn allows you to attract and network with other businesses, potential employees and leads.

One of the best things LinkedIn has to offer is creating company pages, where you can define your brand and promote your business to your target audience and enhance your revenue.

How to Generate Content Ideas for Social Media

Are you feeling stuck with what to post on your social media?

Keeping a creative and fresh feed for your brand can be tiring, especially if you feel uninspired.

We have a strategy that can help you to consistently produce high-quality, engaging content that serves your audience.

This strategy is simple and involves using content pillars. Content pillars are topics or ideas that are the foundation of your social media strategy. Each pillar should represent relevant topics designed for your target audience. The pillars can be used to create a variety of content such as blog posts, videos and photos. Generally, the four pillars should entertain, inspire, educate and sell.

Content pillars ensure that the content you are producing is holistic and adds value for your audience, but they also provide clarity and direction with posting relevant content.

Once you have created content pillars that are able to sell, educate, inspire and entertain, you can start generating content ideas for each pillar.

Here are some examples:

Entertain:

  • Run a contest or giveaway
  • Take advantage of trending topics

Inspire

  • Repost User Generated Content (USG)
  • Post Behind-The-Scenes content of your business

Sell

  • Share customer reviews
  • Share accomplishments of your business

Educate:

  • Answer FAQ about your industry or expertise
  • Post a question box or allow your audience to ask you questions

It is important as a brand to post a variety of content in different formats. Written content such as blog posts allow you to be more technical and detailed, whereas photos and videos allow you to be more creative.

If you are still struggling with your social media strategy or content ideas, contact Savvy Creations. As social media management specialists, we provide services that generate valuable results to ensure you are optimising your digital presence.

Social Media Monitoring and Social Media Listening. What is it and how can you use it to benefit your business?

Wouldn’t it be nice to be a fly on the wall for all the conversations happening about your business?

There are many ways that you can gain extra intel on what people are discussing in relation to your business online! Understanding how people are talking about your business in the public sphere can be immensely beneficial in advancing your business prosperously.

Social Media Monitoring

Social media monitoring is a process that includes the analysis of metrics and conversations about your brand on social media. This may include the evaluation of mentions, hashtags, competitors and industry trends for your business. Monitoring these aspects online, will allow for investigation into the messages related to your business and in turn, allowing for a rapid and appropriate response to occur, to prevent any further implications to your brand and your customer.

How do we do it?

A number of key phrases and terms are determined in relation to your business and these terms are then observed to develop a strategy that will help you access the important messages for your brand. The strategy is further developed to provide responses to messages, both positive and negative to allow for a rapid two-way communication between your business and the customer. Which in turn enhances your brand reputability and sentiment.

By failing to monitor social media, there leaves an opportunity for potential issues and crises to occur. Social media monitoring is used as a preventative strategy to avoid PR disasters and allow your customers to feel valued within the business-customer relationship.

Social Media Listening

Social listening differs from social monitoring in that it refers to the analysis of conversations about your brand on social media. This technique requires not only investigating the metrics and information that analytics present; it requires an understanding of the overall attitudes, mood and themes surrounding discussions of your brand.

Social media listening allows for stronger decisions to be made in your business. Understanding the theme of the discourse surrounding your business will assist in knowing the strengths and weaknesses of your business. For example, if there is a theme surrounding negative discussions of customer service for your business online, social media listening will allow for this to be brought to your attention and will allow for the issue to be rectified.

5 Key Benefits of Social Media Monitoring and Social Media Listening:

  1. Issue and Crisis Management

The faster an issue is brought to our attention, the quicker we are able to work towards resolving the issue and preventing it from turning into a crisis! Monitoring social media will allow for a rapid response to any concerns online and resolving the issues in a manner that remains out of the public sphere can be beneficial.

  1. Engage with Your Customers

There is nothing customers love more than feeling valued by a business they are engaging with. Social monitoring and listening allows for your business to be prepared to respond to your customers with any inquiries, issues and providing them with what they are wanting to gain from your business.

  1. Track Your Competitors

Knowing your competitors is one crucial aspect of effective business management. Being able to track and be aware of the happenings of your competitors will assist in your own learning and growth. Every business is going to make mistakes at times, however, tracking your competitors will help you to learn from their mistakes and endeavour to not make the same ones.

  1. Discover New Opportunities

You never know what will spark inspiration for your next big project. It might even be a post that someone shared on social media last week. Discovering what people are saying about your business may help you discover the next opportunity for your business.

  1. Improve Marketing and Development Decisions

Social listening allows you to further understand your target market. Understanding exactly who and where to find your potential customers is a crucial skill. Listening to the discourse on social media surrounding your brand and brand goals will assist in enhancing your marketing strategies to ensure that you are executing your business in the right places. You will also be able to discover areas for improvement and development. Customers provide valuable information on social media, so using it to your advantage is a must!

At Savvy Creations, we provide services to maintain effective management of your social presence and social discourse to enhance your communication with your consumers which will inevitably provide valuable results for your business. Social media monitoring and social media listening deliver insight into your customer base and will help grow your vision to turn it into reality.

It’s Time to Get Savvy: 6 Essential Strategies for Small Businesses on LinkedIn

LinkedIn stands apart from other social media platforms like Instagram or Facebook as it isn’t about showing off your personal life, it’s all about your professional life. LinkedIn allows users to network with other users, creating a gigantic web of connections across the entire platform for individuals and companies alike.

For individuals, this platform provides professional networking, connecting, and job searching. Alternatively, businesses can use the site for recruiting and more importantly, developing and strengthening their brand. That is, if they know how.

Often for small business, knowing how to navigate and stand out on social media platforms like LinkedIn can seem daunting, especially when they are unfamiliar to you. To steer you and your business in the right direction, we’ve come up with some of the best tips and tricks to help you wield the power of LinkedIn.

  1. Turn up the Professionalism

LinkedIn varies from most other social media platforms as it demands an air of sophistication and professionalism. This often means that small businesses must alter their usual brand content in some way to cater to the platform. This doesn’t mean you to have to turn away from your brand identity, it simply requires adopting a heightened formality in terms of language and sometimes imagery. Unfortunately, due to this fact, the convenience of auto-posting between social media platforms is strongly discouraged as the expectation and standard of content is entirely different on LinkedIn.

  1. Email Marketing

A strategy for small businesses looking to expand their clientele is to write a message to be sent to individuals that you connect with on the platform. This message should thank them for the networking opportunity and invite them to join you email marketing list through a direct link to the email signup. A feature of LinkedIn is that it lets users’ message 50 people at a time in this way which welcomes a huge amount potential business opportunity. Keep the message light, and professional.

  1. Posting Blogs or Articles

Many businesses have a website that features blog material. The benefit of this is that it enables a business to showcase their expertise and personality to possible customers. Posting some or all of this blog content to LinkedIn as well allows potential for greater exposure and display of your experience and knowledge as a business that will set you apart from competitors. This is particularly helpful if any of your content begins to gain some traction as LinkedIn will then highlight and boost the visibility of this content across the platform to relevant individuals. Obviously, this is a great tool in garnering awareness and interest in your brand.

 

  1. Employee Profiles

For small businesses, it is beneficial to have employees create profiles on LinkedIn. The reason for this is that it allows for greater exposure to your brand by creating more avenues to your company page (as long as your employees include their current occupation and company in their profile). Additionally, Forbesconducted a study that found out ‘“Employees are 70% more likely to engage with your company updates.” When your employees “like” and “share” status updates, they make them visible to their contacts.’ This domino effect can happen in various ways and shows how employees on LinkedIn can act as promotors. Another role of your employees is as brand ambassadors so ensure they have appropriate photos and a complete profile.

  1. LinkedIn Groups

Small business owners should join LinkedIn groups that are relevant to their target demographic. This is a great strategy to gain insights into audience pain points, needs and topics of interest that help in shaping and improving your marketing strategies. A perk of LinkedIn groups is that you can message members of the group that you may have built a relationship with even if you aren’t connected. The space itself may also provide the opportunity for general interaction in the form of your business giving advice in the group which builds your reputation and expands brand awareness. Overall, this feature is a great way of building relationships with potential future clients and getting your business name out there.

  1. Profile Summary

The ‘summary’ that features on your profile is vital in making an amazing impression on visitors to your page. You have 2000 characters to convey in an enticing way what exactly you do. Don’t worry about addressing the entire planet, you have a specific audience and they are the only ones who matter. Be succinct, be exciting, be personable and be unafraid to boast a little bit… be confident, not arrogant. It’s hard to know if you have got your summary right but just try to think of it as a first date, the reader is wanting to connect with you and this is your opportunity to put your best foot forward, show off your assets and try to get a second date.

Here are some examples to get you started.