Are you feeling stuck with what to post on your social media?
Keeping a creative and fresh feed for your brand can be tiring, especially if you feel uninspired.
We have a strategy that can help you to consistently produce high-quality, engaging content that serves your audience.
This strategy is simple and involves using content pillars. Content pillars are topics or ideas that are the foundation of your social media strategy. Each pillar should represent relevant topics designed for your target audience. The pillars can be used to create a variety of content such as blog posts, videos and photos. Generally, the four pillars should entertain, inspire, educate and sell.
Content pillars ensure that the content you are producing is holistic and adds value for your audience, but they also provide clarity and direction with posting relevant content.
Once you have created content pillars that are able to sell, educate, inspire and entertain, you can start generating content ideas for each pillar.
Here are some examples:
- Run a contest or giveaway
- Take advantage of trending topics
- Repost User Generated Content (USG)
- Post Behind-The-Scenes content of your business
- Share customer reviews
- Share accomplishments of your business
- Answer FAQ about your industry or expertise
- Post a question box or allow your audience to ask you questions
It is important as a brand to post a variety of content in different formats. Written content such as blog posts allow you to be more technical and detailed, whereas photos and videos allow you to be more creative.
If you are still struggling with your social media strategy or content ideas, contact Savvy Creations. As social media management specialists, we provide services that generate valuable results to ensure you are optimising your digital presence.