Entries by Sandra Tricoli

2022 Social Media Trends

Last year had been a major year for social media platforms, with more and more businesses making most of the popular social media sites to boost their brand engagement and revenue. In 2021, the users on social media platforms drastically increased to 3.7 billion globally, forcing brands to come up with innovative strategies to keep […]

The Importance of LinkedIn

LinkedIn is the largest and leading professional digital platform around the globe. It is an ideal platform for businesses to establish connections, promote their values and products, and build lasting relationships. It is beneficial not only for individuals but for businesses as well. Creating your business page and regularly updating it helps drive traffic to […]

How To Use Social Media To Grow Your Business

Every business needs a presence on social media – this is now a fact. The size of the business doesn’t matter. You can own a multinational company or a home based shop, but you still need to establish an online presence for your business. Social media marketing should be one of the most significant factors […]

Why is Social Media Important For Your Business?

It is no longer a question whether a business should use social media. There are currently 4.2 billion active users across social media platforms, who habitually rely on social media for entertainment, news, education and inspiration. With this explosive growth of social media, your target audience is bound to be reachable on a platform. This […]

How to Generate Content Ideas for Social Media

Are you feeling stuck with what to post on your social media? Keeping a creative and fresh feed for your brand can be tiring, especially if you feel uninspired. We have a strategy that can help you to consistently produce high-quality, engaging content that serves your audience. This strategy is simple and involves using content […]

Managing Your Online Reputation

Your online reputation is increasingly becoming just as, if not more important than your offline reputation. We live within a world where we are quick to discover one’s online presence before anything else. Has your friend ever recommended a really great restaurant to you, so you quickly jump online and Google their menu, photos of […]


Do you have a love/hate relationship with social media? Finding the right balance is key to ensuring today’s digital societies have a positive influence on your life. We’re all doing it Well, maybe not everyone. But it seems more members of the global community are choosing to log into a growing array of social media […]

Give the People What They Want — A Good Story

Author’s and copywriters are different. Journalists are in their own lane again, as are screenwriters. Each artform has its own individual requirements and specialties. But what ties them all together is how the artists must construct a story for their readers. It may be obvious how journalists, authors and screenwriters write stories as their craft […]