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Give the People What They Want — A Good Story

Author’s and copywriters are different. Journalists are in their own lane again, as are screenwriters. Each artform has its own individual requirements and specialties. But what ties them all together is how the artists must construct a story for their readers. It may be obvious how journalists, authors and screenwriters write stories as their craft […]

The Ying and Yang of Social Media

Social media is a world unlike any other. It’s still new to us, especially if you consider how it seems to be everchanging with each new phone update. Life would be made much easier if only there was an extremely specific recipe to success for all small businesses on all social media platforms. A recipe […]

What Is Cause Marketing And Why It Matters Now

A crisis can bring out the best in people and companies too! As the year 2020 continues to rapidly pivot consumer behaviour trends, we could all use some inspiration for businesses to find ways to adapt to the current times. So, how do you make a shift in your business strategy to match the current […]

Why You Need A Niche: Advice for Up-and-Coming Businesses

Ever heard of the saying “jack of all trades, but master of none”? It’s the concept that people that dabble in lots of things never actually become specialists of anything. This is an important saying to keep in mind when building an online business because someone who is intending to start out as a ‘jack […]

It’s Time to Get Savvy: An Introduction to Email Marketing

Email marketing is a massively underrated segment of digital marketing that, when used in combination with other marketing channels, is a goldmine of opportunity. Think of email marketing as the Robin or Dr. Watson of digital marketing; it needs to work in tandem with something else to have relevance but when it does, it is […]

Why Quality Beats Quantity

Quality beats quantity. Every. Single. Time Although it can be easy to get caught up in the numbers of how many followers you have, ultimately these numbers are irrelevant if they aren’t converting. Having a smaller pool of followers on your social media platforms who are engaged in your content and interested in what you […]

Turning a Negative into a Positive: How to Handle Negative Reviews

Let’s be honest, we’re all human and we’ve all made mistakes. Some are the big type, some are the small type and some are the “I forgot my lip balm today” type. They can conjure feelings of guilt, embarrassment and can tinge your cheeks an unflattering shade of red. Yet, these mistakes usually pave the […]

Effective Branding: A Case Study of Coca-Cola

I’m sure you’ve heard how important branding is for a business. It is hailed as the make or break of a business which has the potential to grant you longevity in your industry or leave you trailing in the wake of your competitors. But what does effective branding look like? When first hearing this question, […]

It’s Time to Get Savvy: 6 Essential Strategies for Small Businesses on LinkedIn

LinkedIn stands apart from other social media platforms like Instagram or Facebook as it isn’t about showing off your personal life, it’s all about your professional life. LinkedIn allows users to network with other users, creating a gigantic web of connections across the entire platform for individuals and companies alike. For individuals, this platform provides […]

How to Make your Business Stand Out on Social Media

  Social Media is one of the most beneficial forms of marketing, driving traffic and conversations to your company. But with so many businesses now utilizing social media, it’s difficult to stand out amongst so much noise. Businesses are constantly competing for attention on social media. With that said, you have to find ways to […]