Tag Archive for: #digitalfootprint

How to Generate Content Ideas for Social Media

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Are you feeling stuck with what to post on your social media?

Keeping a creative and fresh feed for your brand can be tiring, especially if you feel uninspired.

We have a strategy that can help you to consistently produce high-quality, engaging content that serves your audience.

This strategy is simple and involves using content pillars. Content pillars are topics or ideas that are the foundation of your social media strategy. Each pillar should represent relevant topics designed for your target audience. The pillars can be used to create a variety of content such as blog posts, videos and photos. Generally, the four pillars should entertain, inspire, educate and sell.

Content pillars ensure that the content you are producing is holistic and adds value for your audience, but they also provide clarity and direction with posting relevant content.

Once you have created content pillars that are able to sell, educate, inspire and entertain, you can start generating content ideas for each pillar.

Here are some examples:

Entertain:

  • Run a contest or giveaway
  • Take advantage of trending topics

Inspire

  • Repost User Generated Content (USG)
  • Post Behind-The-Scenes content of your business

Sell

  • Share customer reviews
  • Share accomplishments of your business

Educate:

  • Answer FAQ about your industry or expertise
  • Post a question box or allow your audience to ask you questions

It is important as a brand to post a variety of content in different formats. Written content such as blog posts allow you to be more technical and detailed, whereas photos and videos allow you to be more creative.

If you are still struggling with your social media strategy or content ideas, contact Savvy Creations. As social media management specialists, we provide services that generate valuable results to ensure you are optimising your digital presence.

Managing Your Online Reputation

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Your online reputation is increasingly becoming just as, if not more important than your offline reputation. We live within a world where we are quick to discover one’s online presence before anything else.

Has your friend ever recommended a really great restaurant to you, so you quickly jump online and Google their menu, photos of the restaurant and read the reviews. Suddenly, you have formulated an opinion about this place before even visiting them, and have probably decided whether or not you will try it.

It is something that we do subconsciously in today’s world. So now, more than ever it is crucial to ensure that your own online reputation is managed to make sure that people, and potential customers get a great first impression of your business!

We have created a few helpful tips to assist in managing your own online reputation.

  1. Maintain credible, well developed and accessible online platforms.

Websites are the most beneficial way to build your professional online reputation. They help to establish credibility within your industry. A website will be one of the main sources that a customer will discover when searching for your business.

It is important to ensure that your website is well developed. There are a number of templates and tools available to you to develop a website that looks good and can promote your business well. We are naturally drawn to aesthetics that we like, so ensure that you have developed a website that adequately displays your branding and promotes the messages that your brand values.

Social media has become one of the most important marketing tools within the past few years. It can increase your reach, communication and growth with your audience immensely. Using a social media strategy that aligns with your business goals, will allow you to present yourself online in a way that effectively sells your brand and will overall assist in managing your online reputation.

  1. Use quality images and content.

We now use more visual content than before to help us to make decisions about a product or service! Images and videos are what we are attracted to. Ensuring that you are using quality images on your website and social media will help boost your reputation. It displays a level of professionalism and consideration for your branding!

According to Skyword research, captivating photos are 94% more likely to get views than basic compositions!

  1. Manage Customer Reviews, both positive and negative.

 It is important to pay attention to the reviews that customers will leave on your businesses online pages. They can provide you with information on how satisfied customers are with your products or services. Give thanks to those who have taken the time to share their positive experiences with your business, it helps to build a progressive relationship with them and promotes communication.

Forbes conducted a study that determined that a customer is 270% more likely to purchase a service after a business has received five positive reviews!

It is also valuable to remember to respond to negative reviews, and to monitor the occurrences of any negative experiences. It may be an issue that you can easily rectify and will result in a win-win for both you and the customer. Managing reviews professionally and kindly can benefit your reputation with prospective customers.

Overall, managing your online reputation is beneficial in assisting your business growth and attracting new customers. Our online presence provides a public portfolio that gives potential customers a first impression of your business. It is important to manage this reputation to allow your business to flourish!

Our team of professionals work to help you build a valuable reputation to achieve your business goals. If you are looking for guidance and assistance on managing your online reputation, contact us, [email protected].

Social Media Monitoring and Social Media Listening. What is it and how can you use it to benefit your business?

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Wouldn’t it be nice to be a fly on the wall for all the conversations happening about your business?

There are many ways that you can gain extra intel on what people are discussing in relation to your business online! Understanding how people are talking about your business in the public sphere can be immensely beneficial in advancing your business prosperously.

Social Media Monitoring

Social media monitoring is a process that includes the analysis of metrics and conversations about your brand on social media. This may include the evaluation of mentions, hashtags, competitors and industry trends for your business. Monitoring these aspects online, will allow for investigation into the messages related to your business and in turn, allowing for a rapid and appropriate response to occur, to prevent any further implications to your brand and your customer.

How do we do it?

A number of key phrases and terms are determined in relation to your business and these terms are then observed to develop a strategy that will help you access the important messages for your brand. The strategy is further developed to provide responses to messages, both positive and negative to allow for a rapid two-way communication between your business and the customer. Which in turn enhances your brand reputability and sentiment.

By failing to monitor social media, there leaves an opportunity for potential issues and crises to occur. Social media monitoring is used as a preventative strategy to avoid PR disasters and allow your customers to feel valued within the business-customer relationship.

Social Media Listening

Social listening differs from social monitoring in that it refers to the analysis of conversations about your brand on social media. This technique requires not only investigating the metrics and information that analytics present; it requires an understanding of the overall attitudes, mood and themes surrounding discussions of your brand.

Social media listening allows for stronger decisions to be made in your business. Understanding the theme of the discourse surrounding your business will assist in knowing the strengths and weaknesses of your business. For example, if there is a theme surrounding negative discussions of customer service for your business online, social media listening will allow for this to be brought to your attention and will allow for the issue to be rectified.

5 Key Benefits of Social Media Monitoring and Social Media Listening:

  1. Issue and Crisis Management

The faster an issue is brought to our attention, the quicker we are able to work towards resolving the issue and preventing it from turning into a crisis! Monitoring social media will allow for a rapid response to any concerns online and resolving the issues in a manner that remains out of the public sphere can be beneficial.

  1. Engage with Your Customers

There is nothing customers love more than feeling valued by a business they are engaging with. Social monitoring and listening allows for your business to be prepared to respond to your customers with any inquiries, issues and providing them with what they are wanting to gain from your business.

  1. Track Your Competitors

Knowing your competitors is one crucial aspect of effective business management. Being able to track and be aware of the happenings of your competitors will assist in your own learning and growth. Every business is going to make mistakes at times, however, tracking your competitors will help you to learn from their mistakes and endeavour to not make the same ones.

  1. Discover New Opportunities

You never know what will spark inspiration for your next big project. It might even be a post that someone shared on social media last week. Discovering what people are saying about your business may help you discover the next opportunity for your business.

  1. Improve Marketing and Development Decisions

Social listening allows you to further understand your target market. Understanding exactly who and where to find your potential customers is a crucial skill. Listening to the discourse on social media surrounding your brand and brand goals will assist in enhancing your marketing strategies to ensure that you are executing your business in the right places. You will also be able to discover areas for improvement and development. Customers provide valuable information on social media, so using it to your advantage is a must!

At Savvy Creations, we provide services to maintain effective management of your social presence and social discourse to enhance your communication with your consumers which will inevitably provide valuable results for your business. Social media monitoring and social media listening deliver insight into your customer base and will help grow your vision to turn it into reality.

How COVID-19 has impacted digital transformation in today’s business world.

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It comes as no surprise that the COVID-19 pandemic has impacted the world we live in, in more ways than we ever expected. Overnight, we began relying heavily on digital technology to allow us to continue our lives as best and as ‘normal’ as we could.

Digital marketing has become the saving grace for many businesses throughout this time. Consumers are trusting the use of digital platforms to gain information about products and services, more than ever before. From online shopping to business networking, the use of online platforms have allowed businesses to continue to flourish despite the unprecedented changes that occurred and continue to occur.

It has become a crucial element for your business to enhance your digital strategy. In a time where focusing on the digital elements of your business may have been an area lower on your priority list. It suddenly became the most important step in assisting in your businesses survival. However, the implementation of these strategies will develop long-term benefits for your business.

Interacting with your clients and customer base has reached a whole new level through this digital transformation. With more people becoming well-versed in the digital space, there are new opportunities for you to reach, network and grow your audience and business. A number of studies have shown that the business world has digitised far more rapidly than previously projected due to COVID-19 and it has raised the bar for the development of a digitally inclusive future.

A survey conducted by Mckinsey and Company determined that businesses are three times more likely to say that at least 80 percent of their customer interactions are conducted within a digital landscape. Research has also displayed that on a global scale business digitisation has accelerated by approximately 7 years.

Since the beginning of the pandemic, we have all become well acquainted with online shopping, (it’s just a little too easy isn’t it!). In fact, in Australia since the outset of COVID-19, total online sales saw a rise of 67.1% throughout 2020.

The transition to enhancing the use of the digital space has required businesses to invest heavily in specific strategies whilst managing the security of the business. With the processes and investments that are required to do so, businesses have chosen to invest in this area for the long term.

It is now, more than ever an extremely beneficial opportunity to invest in the digital world of your business. This space has grown rapidly in the past two years and will continue to rise in importance and value.

Here at Savvy Creations, we provide the services to assist your business growth in the digital world. Feel free to reach out to our team of specialists to help you ensure you are getting the most out of your digital presence!

SOCIAL MEDIA AND MENTAL HEALTH IN 2021

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Do you have a love/hate relationship with social media? Finding the right balance is key to ensuring today’s digital societies have a positive influence on your life.

We’re all doing it

Well, maybe not everyone. But it seems more members of the global community are choosing to log into a growing array of social media options, with an increase in the average time online.

The Digital 2020 October Global Statshot Report showed social media adoption had grown more than 12 percent in the previous year, with roughly 15% of a social media users’ waking life spent on social platforms.

But it’s work

There are a multitude of positives that make maintaining a digital presence on social media platforms arguably integral to your business. But social media is more than just a marketing tool.

An online community of billions constantly expanding and evolving, social media opens up lines of communication—which can have positive and negative repercussions, if not managed carefully.

The 2019 BBC Future article, “Is social media bad for you? The evidence and the unknowns” considered the science. Despite verified pros and cons, it was difficult to draw many strong conclusions. What was clear, is that each of us are affected differently.

Quality of content

A New York University Department of Psychology study looking at how emotion shapes the diffusion of moralized content in social networks, found the presence of moral-emotional words in messages increased their diffusion by a factor of 20% for each additional word.

Meaning more shares, and therefore exposure, for emotive content. Over time it can be argued this prevalence for emotionally-effecting material likely impacts mental health, especially for those suffering from anxiety or depression.

Validation and stress

The impact of social media is a complicated issue. While it can lift loneliness, grow business, increase confidence, and be a source of inspiration and clarity—the opposite can also happen.

The risk of self-worth becoming entwined with public validation is ever-present. Relying on the approval of strangers in digital societies could leave users vulnerable and anxious, especially when attention falls short.

Have you become dependent on digital affirmation? If the answer is yes, it might be a good idea to moderate your social media habits. Mindful social media use is essential, and should be practiced by everyone.

How long have you been scrolling?

Is social media submerging your thoughts in an information overload? The Oxford Dictionary defines technostress as stress or psychosomatic illness caused by working with computer technology on a daily basis.

Consider turning off or limiting notifications. Often a notification splits your focus and impacts productivity. Behavioural intervention, such as strict social media windows in your schedule, might help.

App limits are a popular way to make yourself aware of time slipping away while browsing social media. Set an app limit, and your phone, iPad or tablet informs you when the time is up.

The New York Times ran a Smarter Living piece in 2019 titled, “How to Make Your Phone Limit Your Screen Time for You” that offers a variety of helpful hints and recommendations to curb that SM quota.

Surviving social media

For many, real world behaviour and online behaviour have different parameters. Online, people indulging in behaviour unacceptable in real life. Digital abuse has become increasingly problematic, making self-care paramount.

The ReachOut Australia website offers 5 tips for dealing with trolls:

  1. Starve Them
  2. Record It
  3. Stand Up for Yourself
  4. Log Off
  5. Tell Someone You Trust

A social media rule to keep in mind: mental health comes first. Block abusive users when necessary. You’re not obligated to engage. If minimising platform visits makes you more comfortable, use tools to schedule posts in advance.

Altering your SM feed

Curate your social media experience, by exploring possibilities. Choose keywords, hashtags, and topics to follow, or block upsetting topics and keywords. While it’s great to support a friend’s business, make sure to also follow accounts that interest you.

Certain platforms offer the option of limiting a post’s audience, regulating who can reply/comment/share, or restricting a person’s posts from your feed. Don’t hesitate to take steps that make social media more positive and engaging.

Prioritise yourself

Social media is a personal experience and how it effects an individual depends on a lot of factors. Always remember social media is a valuable tool a person or business wields for positive results.

If the experience is stressful, time-consuming, or invalidates self-worth, step back. With a focus on digital wellbeing, reshape how you use social media platforms. Stay aware, and adjust practices to prioritise mental health.