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Why is Social Media Important For Your Business?

It is no longer a question whether a business should use social media.

There are currently 4.2 billion active users across social media platforms, who habitually rely on social media for entertainment, news, education and inspiration.

With this explosive growth of social media, your target audience is bound to be reachable on a platform. This makes it an invaluable tool to instantly access your customers in a fast, effective and inexpensive way.

Here are three ways why social media is essential.

  1. Build brand awareness

The increased use of social media globally has prompted users to rely on social media platforms to discover new products or services. On Instagram alone, 83%of users say they discover new products of the platform. This presents a valuable opportunity to leverage social media to build brand awareness and sell your products or services.

  1. Demonstrate your expertise

Social media presents a platform for you and your brand to demonstrate your expertise and knowledge. Sharing educational information to your target adueince can establish your authority and provide added value for your customer.

  1. Engage with your audience

Social media presents the opportunity to make meaningful connections with your audience. You can interact with your customers, start conversations, answer their questions and get to know more about them. This shows authenticity and can easily build your reputation as a brand.

When optimised, social media can be incredibly effective for growing your brand and aiding the success of your business.

If you need help in establishing your brand’s social media, our team are always happy to help. At Savvy Creations we specialise in helping businesses grow through establishing a strong digital presence.

How to Generate Content Ideas for Social Media

Are you feeling stuck with what to post on your social media?

Keeping a creative and fresh feed for your brand can be tiring, especially if you feel uninspired.

We have a strategy that can help you to consistently produce high-quality, engaging content that serves your audience.

This strategy is simple and involves using content pillars. Content pillars are topics or ideas that are the foundation of your social media strategy. Each pillar should represent relevant topics designed for your target audience. The pillars can be used to create a variety of content such as blog posts, videos and photos. Generally, the four pillars should entertain, inspire, educate and sell.

Content pillars ensure that the content you are producing is holistic and adds value for your audience, but they also provide clarity and direction with posting relevant content.

Once you have created content pillars that are able to sell, educate, inspire and entertain, you can start generating content ideas for each pillar.

Here are some examples:

Entertain:

  • Run a contest or giveaway
  • Take advantage of trending topics

Inspire

  • Repost User Generated Content (USG)
  • Post Behind-The-Scenes content of your business

Sell

  • Share customer reviews
  • Share accomplishments of your business

Educate:

  • Answer FAQ about your industry or expertise
  • Post a question box or allow your audience to ask you questions

It is important as a brand to post a variety of content in different formats. Written content such as blog posts allow you to be more technical and detailed, whereas photos and videos allow you to be more creative.

If you are still struggling with your social media strategy or content ideas, contact Savvy Creations. As social media management specialists, we provide services that generate valuable results to ensure you are optimising your digital presence.

Managing Your Online Reputation

Your online reputation is increasingly becoming just as, if not more important than your offline reputation. We live within a world where we are quick to discover one’s online presence before anything else.

Has your friend ever recommended a really great restaurant to you, so you quickly jump online and Google their menu, photos of the restaurant and read the reviews. Suddenly, you have formulated an opinion about this place before even visiting them, and have probably decided whether or not you will try it.

It is something that we do subconsciously in today’s world. So now, more than ever it is crucial to ensure that your own online reputation is managed to make sure that people, and potential customers get a great first impression of your business!

We have created a few helpful tips to assist in managing your own online reputation.

  1. Maintain credible, well developed and accessible online platforms.

Websites are the most beneficial way to build your professional online reputation. They help to establish credibility within your industry. A website will be one of the main sources that a customer will discover when searching for your business.

It is important to ensure that your website is well developed. There are a number of templates and tools available to you to develop a website that looks good and can promote your business well. We are naturally drawn to aesthetics that we like, so ensure that you have developed a website that adequately displays your branding and promotes the messages that your brand values.

Social media has become one of the most important marketing tools within the past few years. It can increase your reach, communication and growth with your audience immensely. Using a social media strategy that aligns with your business goals, will allow you to present yourself online in a way that effectively sells your brand and will overall assist in managing your online reputation.

  1. Use quality images and content.

We now use more visual content than before to help us to make decisions about a product or service! Images and videos are what we are attracted to. Ensuring that you are using quality images on your website and social media will help boost your reputation. It displays a level of professionalism and consideration for your branding!

According to Skyword research, captivating photos are 94% more likely to get views than basic compositions!

  1. Manage Customer Reviews, both positive and negative.

 It is important to pay attention to the reviews that customers will leave on your businesses online pages. They can provide you with information on how satisfied customers are with your products or services. Give thanks to those who have taken the time to share their positive experiences with your business, it helps to build a progressive relationship with them and promotes communication.

Forbes conducted a study that determined that a customer is 270% more likely to purchase a service after a business has received five positive reviews!

It is also valuable to remember to respond to negative reviews, and to monitor the occurrences of any negative experiences. It may be an issue that you can easily rectify and will result in a win-win for both you and the customer. Managing reviews professionally and kindly can benefit your reputation with prospective customers.

Overall, managing your online reputation is beneficial in assisting your business growth and attracting new customers. Our online presence provides a public portfolio that gives potential customers a first impression of your business. It is important to manage this reputation to allow your business to flourish!

Our team of professionals work to help you build a valuable reputation to achieve your business goals. If you are looking for guidance and assistance on managing your online reputation, contact us, [email protected].

Social Media Monitoring and Social Media Listening. What is it and how can you use it to benefit your business?

Wouldn’t it be nice to be a fly on the wall for all the conversations happening about your business?

There are many ways that you can gain extra intel on what people are discussing in relation to your business online! Understanding how people are talking about your business in the public sphere can be immensely beneficial in advancing your business prosperously.

Social Media Monitoring

Social media monitoring is a process that includes the analysis of metrics and conversations about your brand on social media. This may include the evaluation of mentions, hashtags, competitors and industry trends for your business. Monitoring these aspects online, will allow for investigation into the messages related to your business and in turn, allowing for a rapid and appropriate response to occur, to prevent any further implications to your brand and your customer.

How do we do it?

A number of key phrases and terms are determined in relation to your business and these terms are then observed to develop a strategy that will help you access the important messages for your brand. The strategy is further developed to provide responses to messages, both positive and negative to allow for a rapid two-way communication between your business and the customer. Which in turn enhances your brand reputability and sentiment.

By failing to monitor social media, there leaves an opportunity for potential issues and crises to occur. Social media monitoring is used as a preventative strategy to avoid PR disasters and allow your customers to feel valued within the business-customer relationship.

Social Media Listening

Social listening differs from social monitoring in that it refers to the analysis of conversations about your brand on social media. This technique requires not only investigating the metrics and information that analytics present; it requires an understanding of the overall attitudes, mood and themes surrounding discussions of your brand.

Social media listening allows for stronger decisions to be made in your business. Understanding the theme of the discourse surrounding your business will assist in knowing the strengths and weaknesses of your business. For example, if there is a theme surrounding negative discussions of customer service for your business online, social media listening will allow for this to be brought to your attention and will allow for the issue to be rectified.

5 Key Benefits of Social Media Monitoring and Social Media Listening:

  1. Issue and Crisis Management

The faster an issue is brought to our attention, the quicker we are able to work towards resolving the issue and preventing it from turning into a crisis! Monitoring social media will allow for a rapid response to any concerns online and resolving the issues in a manner that remains out of the public sphere can be beneficial.

  1. Engage with Your Customers

There is nothing customers love more than feeling valued by a business they are engaging with. Social monitoring and listening allows for your business to be prepared to respond to your customers with any inquiries, issues and providing them with what they are wanting to gain from your business.

  1. Track Your Competitors

Knowing your competitors is one crucial aspect of effective business management. Being able to track and be aware of the happenings of your competitors will assist in your own learning and growth. Every business is going to make mistakes at times, however, tracking your competitors will help you to learn from their mistakes and endeavour to not make the same ones.

  1. Discover New Opportunities

You never know what will spark inspiration for your next big project. It might even be a post that someone shared on social media last week. Discovering what people are saying about your business may help you discover the next opportunity for your business.

  1. Improve Marketing and Development Decisions

Social listening allows you to further understand your target market. Understanding exactly who and where to find your potential customers is a crucial skill. Listening to the discourse on social media surrounding your brand and brand goals will assist in enhancing your marketing strategies to ensure that you are executing your business in the right places. You will also be able to discover areas for improvement and development. Customers provide valuable information on social media, so using it to your advantage is a must!

At Savvy Creations, we provide services to maintain effective management of your social presence and social discourse to enhance your communication with your consumers which will inevitably provide valuable results for your business. Social media monitoring and social media listening deliver insight into your customer base and will help grow your vision to turn it into reality.

How COVID-19 has impacted digital transformation in today’s business world.

It comes as no surprise that the COVID-19 pandemic has impacted the world we live in, in more ways than we ever expected. Overnight, we began relying heavily on digital technology to allow us to continue our lives as best and as ‘normal’ as we could.

Digital marketing has become the saving grace for many businesses throughout this time. Consumers are trusting the use of digital platforms to gain information about products and services, more than ever before. From online shopping to business networking, the use of online platforms have allowed businesses to continue to flourish despite the unprecedented changes that occurred and continue to occur.

It has become a crucial element for your business to enhance your digital strategy. In a time where focusing on the digital elements of your business may have been an area lower on your priority list. It suddenly became the most important step in assisting in your businesses survival. However, the implementation of these strategies will develop long-term benefits for your business.

Interacting with your clients and customer base has reached a whole new level through this digital transformation. With more people becoming well-versed in the digital space, there are new opportunities for you to reach, network and grow your audience and business. A number of studies have shown that the business world has digitised far more rapidly than previously projected due to COVID-19 and it has raised the bar for the development of a digitally inclusive future.

A survey conducted by Mckinsey and Company determined that businesses are three times more likely to say that at least 80 percent of their customer interactions are conducted within a digital landscape. Research has also displayed that on a global scale business digitisation has accelerated by approximately 7 years.

Since the beginning of the pandemic, we have all become well acquainted with online shopping, (it’s just a little too easy isn’t it!). In fact, in Australia since the outset of COVID-19, total online sales saw a rise of 67.1% throughout 2020.

The transition to enhancing the use of the digital space has required businesses to invest heavily in specific strategies whilst managing the security of the business. With the processes and investments that are required to do so, businesses have chosen to invest in this area for the long term.

It is now, more than ever an extremely beneficial opportunity to invest in the digital world of your business. This space has grown rapidly in the past two years and will continue to rise in importance and value.

Here at Savvy Creations, we provide the services to assist your business growth in the digital world. Feel free to reach out to our team of specialists to help you ensure you are getting the most out of your digital presence!

The Ying and Yang of Social Media

Social media is a world unlike any other.

It’s still new to us, especially if you consider how it seems to be everchanging with each new phone update.

Life would be made much easier if only there was an extremely specific recipe to success for all small businesses on all social media platforms. A recipe that needed just a splash of engagement, a cup of killer content and a beautifully cohesive brand identity as the cherry on top. Then, BAM. You’ve got yourself a tsunami of eager customers for life.

In all seriousness though, I wish there was a simple recipe you could follow step by step that would unlock the secret to a successful social media presence… sadly there isn’t.

But, there are many methods that are proven to work that you can try out and modify for your specific business, product and audience. You can navigate your own way to social media success and create your own unique recipe to get there.

Something that will have to be figured out on this journey to a successful social media presence is where your fine line is for various topics. What is to too much and what is too little? What is smothering your followers and what is neglecting them? Where is the line between sticking with what works and boring, repetitive content?

Here are a few examples for you to consider:

  1. Over Posting and Under Posting

Finding that sweet spot in terms of how much you post is a vastly underestimated aspect of social media. It is commonplace for upstarting small businesses to believe they must post everyday (sometimes multiple times a day) in order to keep the interest of social media users.

This is false.

In fact, posting too much will likely annoy your followers who will have a newsfeed oversaturated by your content. It may negatively impact the view of your business and the number of followers you can maintain.

On the flip side, you don’t want to make your content scare so that you lose the opportunities social media provides for conversion and leads. Your acquired followers may also unfollow you if they don’t feel they are receiving the amount of valuable content they signed up for.

2. Over Selling and Under Selling

To sell or not to sell? That is the question!

This is probably the hardest area to pinpoint in terms of what is too much and what is too little on social media. Of course, it is important to promote your products and draw awareness to your website and other business materials. That is why businesses use social media in the first place, to market their brand and products.

However, too much selling can sometimes repel audiences as they begin to feel bombarded by efforts to get them to the checkout. Your business will lose its personable side.

In amongst content which promotes and sells, there should be content that is educational, motivational or prompts casual engagement with your followers in order to create a feeling that there is a person behind the brand.

I suppose you can say there is a fine line drawn between selling and building relationships. Strike the perfect balance between these two things and you’ll end up with trusting customers who are not only engaged with your product, but they are eager to support your business.

3. Finding Followers and Finding Customers

It’s true. It looks good when your social media pages have a large number of followers. Visitors to your page may be impressed by the numbers and opt to join the extensive list of followers. A large following has potential to increase engagement and the sharing of your content to an even greater audience of people.

BUT…

Obsessing over numbers should not be your objective. Finding people that will have a genuine interest and customer potential should be the objective.

There’s no harm in having a couple of empty followers (those which add to your follower count but will not contribute more to your business) but the core base of your following should be made up of people that are beneficial to your business. These people can be obtained through targeted advertisements, use of relevant hashtags and searching the follower lists of competitors.

It is up to you to walk that fine line between having a larger following that looks impressive to visitors whilst still having quality individuals that make up this list.

4. Doing What Works and Making Content Varied

On social media, you track and measure the success of your content. When a post skyrockets and does ten times better than all your other posts, it’s exciting and you feel like you’ve finally cracked the code. All you have to do is keep posting that kind of content, right?

Unfortunately, that’s not how it works.

It’s important to know what your audience responds positively to and engages with but, you should endeavor to keep your content varied. Social media audiences will not tolerate copy-paste content, they appreciate variation and innovation.

Sure, if posting a “Tip Tuesday” is your thing and your audience is positively responsive, keep it up. If you have an adorable dog that your audience goes wild for, include them in a post every now and then. Take advantage of what works, but don’t let your content become too repetitive and stale —your audience won’t thank you for it.