Social media has become something that we cannot do without. Whether you are opening a personal or business social media account, it has become almost necessary to have not just one, but multiple accounts. This is because different platforms offer different types of features and audiences. So in order to keep up, we end up creating a couple of accounts on social media.
There are various advantages of having multiple social media accounts. For one, it helps to increase your online presence, which is very important especially for businesses because they can offer online support as well as advertise efficiently. This is why social media management is important.
Social media management, however, has proved to be a challenging task for a lot of people. Especially when dealing with large amounts of followers and multiple accounts. However, this is something that can easily be dealt with as long as you have the right tools and strategies to help you save time.
Time-saving tools for social media management
BuzzSumo helps you to track your content, and see how well it spreads throughout the network, and it can also give you email notifications in case any of your posts go viral. This app will show you what is trending on social media as well. This is important as it will help you to put out relevant content. This app is compatible with LinkedIn, Twitter, Facebook and Pinterest.
This is a social media management platform that helps you to keep track of all your social media profiles from one place. It can schedule your posts and monitor them. Apart from monitoring, buffer also allows you to respond to your followers’ direct messages, as well as engage with your audience. It is compatible with Instagram, Facebook, Twitter, LinkedIn, Google+ and Pinterest.
This application deals with social media analytics. It gathers all the information from all the connected social media profiles and gives you details on the performance of your content, audience size and engagement among other things. SumAll also has the ability to collect e-commerce data which include, items sold and your total revenue. It is compatible with Facebook pages, LinkedIn company profiles, Twitter, Instagram, and Shopify.
4. Post Planner
This social media management tool helps you to create content that is relevant to your audience. It can help you to generate posts according to past performances and ratings. Using Post Planner, you can be able to search for hashtags, keywords, and topics which are trending; and it will let you know whether a post is good enough or not.
Time-saving social media management strategies
There are a couple of things you could do that will help in making social media management much easier. They include;
- Add all your social media accounts to a dashboard. This allows you to keep track of all accounts without having to log into them one by one.
- Use a social media analyzing tool. This will help you to keep track of all the statistics of your different profiles.
- Schedule your posts beforehand. When you plan your posts ahead of time, it will allow you to create content that is consistent and compatible with your platform, as compared to posting just anything at any time.
- Get an application that will help you to monitor your content. This will make sure that you engage with your followers and see all your mentions.