One of the most powerful forms of marketing in 2018 is video. Video marketing communicates messages quicker than text does, it’s a platform we can watch and listen to that is often highly engaging.
If you not using video marketing as part of your social media efforts, you could be leaving a lot on the table. Think about it; your audience may share commonalities, but they consume information differently. Some may prefer articles like this one, others may prefer podcasts or videos. Therefore, using different platforms to promote and distribute content will properly communicate with your audience. In this post, we will discuss the benefits of using video as part of your social media strategy and how it can help you.
How often do you see videos being distributed as part of a social marketing strategy? Usually, we see articles about the top 5 ways to make your Facebook profile stand out. Rarely do we see this content in the form of a video and that’s what makes this strategy different. Video marketing is becoming more and more popular as the different social channels develop but it is still a method that can be utilised before it runs dry.
Whenever we are doing something different, we will get noticed. A great strategy is to test whether video works for your audience and this can be done by creating a series of videos (that would be text) and distributing them on your profiles over the period of one month. Compare your engagement rates with your previous month to see if your audience responds to this method of marketing differently.
Videos are just simply more engaging. It’s much easier to watch a video than what it is to read a paragraph of text. That’s not to say that written articles don’t work, but it is to say that videos can communicate a message in a more engaging manner.
A video can also capture the attention of an audience quicker and hold it for longer. An article by Digital Connect Mag explains that people remember 70% of what they see and hear. This is exactly why using videos can connect your message with your audience and ensure they leave remembering what you had to say.
Video has become a very cost-effective form of communication allowing you to demonstrate your brand in ways that written text simply cannot. Online videos allow a business to convey their message in a video lasting only 2 minutes. Would you rather watch a short video or read pages of text? Finding out what is easier for your audience will only help your social media marketing.
Creating videos is cost effective and you only need screen recording software to create an online video. Almost all social media channels can have videos uploaded to them and major video hosting sites such as YouTube and Vimeo are free.
The best approach in deciding whether video will work for you or not is to test. Sure, there are certain target audiences that prefer reading or just listening, so testing to see what your audience responds to will report back valuable data.