Social Media is one of the most beneficial forms of marketing, driving traffic and conversations to your company. But with so many businesses now utilizing social media, it’s difficult to stand out amongst so much noise. Businesses are constantly competing for attention on social media.
With that said, you have to find ways to cut through the noise and stand out from the rest. Here are my 7 tips to help your business shine on social media.
- Use the right Social Platforms
Rather than jumping right in and making a presence on every social platform you can think of, take your time to think about what platforms are suited to you. While cross-channel marketing will create a larger reach, each platform has a niche target audience and there’s no point having a specific account if it doesn’t market to your audience. You need to know your target audience and have a good understanding of how each platform works. Find the platform that aligns with your audience.
2. Use a content calendar
It’s not just about where you share your content- it’s also about what social content you share. Successful social media marketing doesn’t just happen by chance, there is a strategy in place. People will not pay attention to irregular posts, irrelevant content, just shares from other accounts and quickly typed in content. You need to be proactive about your social media content. This can be achieved through a content calendar. A content calendar is where you clearly map out your social media content for each day. A great tool for this is Hootsuite or even an excel spreadsheet. This will allow you to have an idea of what variety of content you will be posting, keeping you on track with your social media goals.
3. Theme your accounts
You can make your brand more recognizable and appealing by using a consistent theme across your platforms. Essentially, theming means creating a distinct look by sticking to a specific colour, filter or graphic. With todays saturated market, merely posting an image that suits your brand will not have a strong effect. You are more likely to be rewarded with brand engagement and followers with consistent aesthetics. Not only will this make your accounts visually pleasing but it will make your brand more memorable. Consumers will be able to easily identify you from just an image, colour and filter.
4. Use Interactive Content
One sure-fire way to help your business stand out is to create interactive content. Customers appreciate businesses where they can leave their feedback and feel valued. Be proactive with your target audience and engage with them. This will create personalised content, trust and inform you of your consumers preferences and behaviours. Use online tools to create interactive graphs, infographics, maps and videos. Always make an effort to reply to comments, even if it is a simple ‘thank you’. Or just simply commenting, liking and responding to your consumers posts will go a long way.
5. Create Recurring Posts
The key to creating a social media page that stands out is to keep consumers coming back, week after week. Dive into creating a reoccurring weekly post or event. This can be one of the best ways to connect with your audience, add value and express some personality.
Perhaps host a weekly Q & A
Maybe post a weekly what’s happening in Perth
What about a weekly Sunday inspiration
Or even post a weekly tip
The opportunities are endless. By creating a reoccurring posts or event, you’ll keep your consumers coming back as they’ll develop an interest in your weekly updates.
6. Be Authentic and Transparent
Do we all remember the Colgate add that stressed how important protecting the environment was to them as they left the tap running and used an unnecessary amount of toothpaste in their ad? Don’t do this. This is one example of being unauthentic. To stand out amongst so much noise in today’s world it is so important to be authentic and transparent. If you’re genuine and transparent your followers will be more willing to identify with you.
7. Pay attention to your social media analytics
And the last way to help your business stand out on social media is to always measure your effectiveness.
Well paying attention to your analytics will tell you what is working and what isn’t. There’s not point continuing to post certain content if it isn’t resonating with your audience. Based on your data, you can move forward and focus on creating more content that’s in line with what is working.
Social media is a vital part of your businesses marketing strategy. But to make your social efforts effective you have to constantly look for ways to make you stand out from the rest. Follow these tips I’ve just shared and you’ll be on your way to becoming a benchmark for your industries social platforms.