content for website

Why Content Is Critical For Your Website & How To Update It

Keeping content on your website can become time-consuming, but there are so many reasons why it is so important to keep your online presence active! The online presence you create for your business is crucial as it is usually the first place visitors go when they want to find out more about you. Most people think that having a website that is functional, informative and user-friendly is all they need. Well, it’s time to turn that thought around, because there are so many benefits that come with updating your website content. I will give you some tips and tricks about how to keep your website content fresh and engaging and why it is so important to keep your online presence active.

Helps to boost SEO and traffic to your website

Do you ever visit a website and the most recent post was from 2016? The first thing that comes to mind is ‘they obviously don’t use their website anymore’, so naturally the first thing we might do is close the browser and continue to the next website. Well, let me tell you this. Keeping your content on your website active regularly will help boost your traffic and visitors to your website. Search engines scan regularly and can tell when content is being updated frequently- this gives you a higher chance of your website appearing in the top search results and increases your SEO. We all know that no one visits the second page of google.

 

content seo

Know your target market and audience

It’s Friday morning and you’re scrolling through social media, everyone is posting ‘Happy Friday’, ‘FriYAY’, ‘Friday Feels’ posts even if it has nothing to do with their business. I get it, we all love the weekend and it is a nice friendly post but surely there is something more relevant we can post about? Am I right? This is why the content you are posting should be fresh and engaging- straight to the point and matches with the online presence of your brand. You wouldn’t find ‘Rihanna’s top 5 beauty hacks’ on a website that posts blogs about travelling. Keep it relevant to your target market and audience.

Get creative

The content on your website doesn’t always have to be the same old thing. Change it up a bit. If you’re always posting long blogs try a shorter blog with some images for a change. This will not only make it more fun for you but makes it more fun and engaging for website visitors. Get creative and think out of the box. There are so many ways you can change up the way you present the content on your website. Instead of the usually written testimonial or customer review try one in a video format. Think about it from a visitors’ perspective- if you were a visitor to your website what would you like to see? Content that all have the same style? Or the same content presented in different, creative and engaging styles? I think most of us would choose answer 2. So go on, get creative!

video content

Contact details and services

This is a simple one that we can forget about from time to time. Make sure your email and contact numbers are always kept up to date. Also, if you have a price list, a list of services or opening hours make sure that those are always updated. Simply done!

Keeping your website content update shouldn’t be a chore when you think about the outcomes! If you follow these simple steps of keeping your online presence active, your traffic and engagement should increase over time.

How Do You Manage Multiple Social Media Accounts? Best Time Saving Tools and Strategies

Social media has become something that we cannot do without. Whether you are opening a personal or business social media account, it has become almost necessary to have not just one, but multiple accounts. This is because different platforms offer different types of features and audiences. So in order to keep up, we end up creating a couple of accounts on social media.

There are various advantages of having multiple social media accounts. For one, it helps to increase your online presence, which is very important especially for businesses because they can offer online support as well as advertise efficiently. This is why social media management is important.

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Instagram Cover

Getting Started with Instagram for Your Business

Instagram has become the best place for online marketing, and it is the biggest competition to other social media platforms like Snapchat, Twitter, and Facebook. This is why any business has a great chance of increasing its customers when they use Instagram; because social media presence allows more people to learn about your business.

Instagram has a lot of great tools that can be used to advertise. You can create a business profile which will be separate from your personal account, you can post your products in a variety of ways, and you can also collaborate with other businesses to collectively increase your following. Here are some tips that will help you to get started on Instagram for your business.

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How To Build A Personal Brand Online

Often when building a brand, we don’t invest enough time on which platform we are building our brands on. We go ahead and start developing our online brand on multiple platforms without even knowing if it will work or not.

Yes, building your brand is extremely important but so is the foundation. You want to make sure you are building in the right area and on a platform that is going to have long-term benefits. In our latest blog post, we will discuss how and where to build a personal brand online.

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The Benefits Of Doing Video Marketing For Social Media

One of the most powerful forms of marketing in 2018 is video. Video marketing communicates messages quicker than text does, it’s a platform we can watch and listen to that is often highly engaging.

If you not using video marketing as part of your social media efforts, you could be leaving a lot on the table. Think about it; your audience may share commonalities, but they consume information differently. Some may prefer articles like this one, others may prefer podcasts or videos. Therefore, using different platforms to promote and distribute content will properly communicate with your audience. In this post, we will discuss the benefits of using video as part of your social media strategy and how it can help you.

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social media tips

Social Media Tips For Small Businesses

In the process of starting a new business? Or perhaps you have a business up and running but you haven’t branched out to the many social platforms out there. We get it, there are hundreds of social media platforms out there, which one is your business fit for?

In this blog post, we will discuss vital social media tips you can start implementing today. However, you can’t rely on these tips to carry your online presence. Established social media accounts take time and effort.

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social media strategy top 10 tips

Social Media Strategy: Top 10 Tips On How To Stand Out On Social Media In The Corporate World

In today’s fast-paced society, social media is the only networking tool which can be used to progress and thrive in the world of business. At Savvy Creations PR, we provide the kind of social media strategy and presence which establishes an acclaimed and reliable image, as well as expanding the target market for your brand or business. Yes, SEO  is crucial for a brand, but Social Media is the most convenient and efficient option when it comes to promoting your product/service, and building a unique relationship with your clients through continuous interactions. Read more

new age pr and how it can help your business

New Age PR And How It Can Help Your Business

There seems to be a misconception about what Public Relations is, what it does for your business and why you even need PR services for your business.

The truth is you don’t need PR for your business, just like you don’t need a website, social media, or even a mobile phone, but could you imagine where your business would be without these fundamental tools to help you move forward.

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