One of the most powerful forms of marketing in 2018 is video. Video marketing communicates messages quicker than text does, it’s a platform we can watch and listen to that is often highly engaging.
If you not using video marketing as part of your social media efforts, you could be leaving a lot on the table. Think about it; your audience may share commonalities, but they consume information differently. Some may prefer articles like this one, others may prefer podcasts or videos. Therefore, using different platforms to promote and distribute content will properly communicate with your audience. In this post, we will discuss the benefits of using video as part of your social media strategy and how it can help you.